About 99 per cent of professionals fail to optimise the way they use social media. That’s a made-up fact but it’s likely to be true. The main problem is that human beings are vain and while as executives we pretend that our online life is All Business, really we’re hoping people follow, friend or otherwise connect with us because it’s life affirming.
About 99 per cent of professionals fail to optimise the way they use social media. That’s a made-up fact but it’s likely to be true. The main problem is that human beings are vain and while as executives we pretend that our online life is All Business, really we’re hoping people follow, friend or otherwise connect with us because it’s life affirming.
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